Category Archives: Advertising & Marketing

Why You Should Start Authority Marketing Right Now

What does it take to be successful? Grit, luck, hard work—these are the cliché but necessary ingredients to the recipe of success. But there’s one underrated secret sauce—authority. Only a few authority marketing specialists, such as Neil Patel, SEOmoz’s Sarah Bird, and Ardor SEO’s Kris Reid, know its value. And you should, too.

Kris Reid

What is Authority Marketing, anyway?

Authority Marketing is getting ahead of the line. It means using your knowledge wisely as an expert in your field to become the expert. Whether through writing a book, hosting an event, or speaking at a convention, you can achieve results and gain the trust of your clients faster with Authority Marketing.

While your competitors are paddling quickly, you are building a magnificent ship that’ll help you catch all the big and small fish. Now that’s authority marketing.

Why invest in Authority Marketing?

Should you? Any savvy business owner in this day and age should. Not only will you attract customers—you’ll also attract high-paying and loyal clients. Who doesn’t like the idea of trusting the expert?

When you are viewed as the expert, your message and conversions will drastically improve. Potential and existing clients will see you in a different, brighter light. As you consistently provide useful, helpful information, you’re also boosting your qualification as a service provider. All in all, it’s a great investment.

Being the better one

What if your rival also uses authority marketing and has the experience to back it up? Does that mean they’re the better expert? Not necessarily. If you wrote a book about your niche industry or hosted a few community events, people will see you as the go-to expert. Since you went to such lengths and spread out your reach, you can also charge higher. You don’t find customers—they find you!

Ways to boost Authority

  • Referral marketing. The trustworthiness of the word-of-mouth can’t be taken for granted these days. Remember, clients do business with people they like and trust. What generates outcome better than customer referrals from friends of friends?
  • Content marketing. As stated above, providing helpful information helps attract and retain clients. Make sure to provide content that your target audience will find beneficial. For instance, if you want to read useful bits about SEO and building links, you can look up Kris Reid and his site, Ardor SEO.
  • Lead generation. It also goes the other way around. The more you build authority, the easier you can generate leads. Positioning is the key to do this efficiently.
  • Speaking at events. This is one good way to generate leads. Go to relevant events or host one. Talk about the most current things that matter in your industry. Soon, you’ll attract the right set of high-paying clients.
  • Branding. This doesn’t just involve your firm’s brand. You should also take care of your personal branding. Your name should make an impression your clients won’t easily forget.

Cut to the chase. Don’t meander and start becoming the expert you’re destined to be. If you can’t do it on your own, there’s no harm in connecting with the pros. You can get in touch with an Authority Marketing expert like Kris Reid of Ardor SEO and Ardor Media Factory. Using tested and proven digital marketing strategies, Kris Reid can help you build authority in your niche industry and trump competitors.

The Charity Marketing Agency: Something Critical To Your Success

Your charitable organisation needs as much help as it can get to market itself and showcase what makes it special and important. A charity marketing agency can give you the solutions you require when finding ways to make your organisation stand out. You must keep your marketing plans running right so you’ll have a very easy time highlighting the things that you want to show off within your organisation.

charity marketing agency

Work Face To Face

Face to face marketing is a great part of what a charity marketing agencycan do. This is a solution that makes the efforts of a charity more visible. Fundraisers can contact others at special events around the country. They can start conversations with possible donors and talk about regular monthly or annual gifts.

Technology at Work

The use of technology can be essential to the process of bringing in more donors. Technology can entail new programs that can be added onto mobile tablets or laptops and presented to donors who can sign up on the spot to offer regular gifts. This may come with instant bank and address validation features through a wireless online connection. The goal is to keep the setup process as easy to use and facilitate as possible, thus making it easier for more people to sign up for a service.

All information in the recruiting process can be relayed to a main office. This includes an office dedicated to handling different transactions and sign-ups. All people within the charity will stay in tune with all the new sign-ups being handled.

This technology can also cover fundraising statistics. It can report on who’s donating money and how much is being given. It can also review the demographics of who’s donating money. This includes whether older or younger people are donating and if men or women are doing so. This can be used to figure out who should be targeted when trying to make a fundraising campaign more interesting or viable. It helps to keep all transactions operational and as interesting as possible.

Interactions Are Critical

Your UK charity marketing campaign must be designed to where people will fully understand what they are doing when supporting your organisation. The interactions that take place with your donors are critical to the success of your charity.

A charity marketing agency can help by offering special lines of communication with your donors. You can hire a UK Fundraising agencyfor help with making welcome calls. These are calls sent to donors thanking them for their support and informing them of what their donations will do for your charity. It makes your donors happy about your charitable functions.

Donor retention calling can also be utilized. This is a practice where donors who have not sent money in recent time are contacted. This is to see why they have not sent money recently. It’s also to encourage them to continue supporting a charity.

The services of a UK charity marketing agency are critical to the success of any organisation’s efforts. You can contact IMG Marketing at 0808 9012221 or at [email protected] for assistance with your marketing plans for your organisation.